If you're looking to upgrade your ski kit for the upcoming 2026 season, there is one brand that sits at the intersection of cutting-edge performance and deep-rooted responsibility: Norrøna.
Who is Norrøna? A Legacy of Extreme Function
Founded in Norway in 1929 by Jørgen Jørgensen, Norrøna is a family-owned outdoor brand with nearly a century of expertise in crafting durable, high-performance gear to withstand the Arctic’s harshest conditions. They are famous for their design philosophy, "Loaded Minimalism™", which means every detail is essential, and nothing is superfluous.
The result is gear that is incredibly functional, exceptionally clean in design, and built for a lifetime of adventure. Their flagship line, the lofoten collection, is an icon of big mountain freeriding, and for 2026, it's undergoing a total redesign, incorporating the latest eco-friendly GORE-TEX technology to set a new benchmark for waterproof durability and breathability.
The Latest Technical Ski & Snowboard Range that’s Turning Heads
Norrøna isn't just following trends—they're setting them. For the 2026 season, the redesigned lofoten Gore-Tex Pro Jacket and Pants is the must-have shell. They've adopted the revolutionary GORE-TEX® PRO fabric featuring the new ePE membrane. This is a major leap forward, as it delivers top-tier performance while drastically reducing the use of harmful PFCs (fluorinated organic compounds).
This focus on using the most advanced, yet most responsible, materials is why Norrøna gear offers an unbeatable combination of weather protection, light weight, and freedom of movement, making it the top choice for ski tourers, freeriders, and resort skiers alike.
A Perfect Match: Norrøna and Larry Adler Ski Shops
The alignment between Norrøna and respected retailers like Larry Adler Ski Shops is no accident. Larry Adler has built its legacy in Australia on trust, credibility, and a commitment to providing customers with the best available equipment—a philosophy established by its founder Larry Adler, a legendary figure in Australian snow sports.
Norrøna's dedication to durability and high quality perfectly mirrors the core values of the Adler team, who understand that superior, long-lasting gear provides a better and safer on-mountain experience. When you shop at Larry Adler, you are getting a seal of approval that the Norrøna product you purchase is a premium, expert-vetted investment.
Corporate Responsibility: A Force for Good
What truly makes Norrøna a great brand is its unwavering commitment to corporate responsibility. They have set a bold Responsibility Roadmap with 10 ambitious goals for their 100th anniversary in 2029, including:
- Zero Carbon Footprint
- 100% Responsible Materials
- Zero Waste Strategy
They back this up with actions like their 1% for Nature initiative, donating 1% of their annual turnover to environmental causes. By choosing Norrøna, you are not just buying a jacket; you are investing in a company that is actively pushing the entire outdoor industry toward a more sustainable and ethical future.
For performance that doesn't compromise the planet, Norrøna is the clear winner for 2026.
